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DTSTART:20190308T000000Z
DTEND:20190308T030000Z
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SUMMARY:Des Moines Chapter Meeting - Marketing - Back to the Basics
DESCRIPTION:Marketing - Back to the Basics\n\nPresented by Ron Haugen\n\nDinner Provided by Factory Motor Parts\n\n\n\nMany of us\, my self-included\, grew up in this industry or went to school to become technicians.  Few if any have education in marketing. Often times when business gets slow we throw money at something we put together last minute and never really know if it worked.  What is marketing?  Direct mail? Television?  Website?  A hook on the back or the restroom door?   It is all the above and much more.\n\n\n\nThis workshop is designed to educate you on what marketing and branding is.  We will learn about the 7/2 branding rule. Discuss retention\, acquisition\, and branding.  You will learn what a good return is as well as how to track results. We will also explore many ideas\, proven and used in the presenter's own shop\, that are low cost and can be done internally. These are proven ideas that fit most budgets. Don't let your competitors get a leg up on you\, attend this seminar WITH them.
X-ALT-DESC;FMTTYPE=text/html:<br />\n<span style="font-family:verdana\;"><span style="font-size:16px\;">Marketing - Back to the Basics<br />\n<span style="font-size:14px\;">Presented by Ron Haugen<br />\n<span style="font-size:12px\;">Dinner Provided by Factory Motor Parts</span></span></span></span><br />\n<br />\n<span style="font-family:verdana\;"><span style="font-size: 12px\;">Many of us\, my self-included\, grew up in this industry or went to school to become technicians.&nbsp\; Few if any have education in marketing. Often times when business gets slow we throw money at something we put together last minute and never really know if it worked. &nbsp\;What is marketing?&nbsp\; Direct mail? Television?&nbsp\; Website?&nbsp\; A hook on the back or the restroom door?&nbsp\;&nbsp\; It is all the above and much more.<br />\n<br />\nThis workshop is designed to educate you on what marketing and branding is.&nbsp\; We will learn about the 7/2 branding rule. Discuss retention\, acquisition\, and branding. &nbsp\;You will learn what a good return is as well as how to track results. We will also explore many ideas\, proven and used in the presenter&rsquo\;s own shop\, that are low cost and can be done internally. These are proven ideas that fit most budgets. Don&rsquo\;t let your competitors get a leg up on you\, attend this seminar WITH them. </span></span><br />\n&nbsp\;
LOCATION:Wobbly Boots 1301 NW 114th Street Clive\, IA 50325
UID:e.9124.969
SEQUENCE:3
DTSTAMP:20260410T061917Z
URL:http://mwaca.memberzone.com/events/details/des-moines-chapter-meeting-marketing-back-to-the-basics-969
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